Hi, I’m Meg!

I help young brands grow UP

Early stage brands can achieve profitable growth by learning from mature brands and investing in strategic marketing planning v/s purely focussing on performance or growth marketing.

But as a young brand, you may not be ready for a full time marketing leader (and their six figure salary).
That’s where I come in.

I am a marketing leader, creative director and content specialist with over 18+ years of experience spent on strategy, content and creative executions to solve all kinds of marketing challenges. From diagnosis to implementation and measurement, I can spearhead your entire marketing strategy without disrupting your unique startup ⚡️energy.

Recommended by large brands and innovative startups

Rahul and Nihar Mishra, Co-Founders, On to Better Things

“Meghana's contribution to our 0-1 brand journey has been vital. From conducting thorough market research to engaging directly with our customers, she has demonstrated an exceptional ability to understand and address our core needs. Her expertise in positioning and brand strategy led to the creation of a holistic and impactful approach for our brand. Taking on the role of a fractional CMO, Meghana not only strategized but also played a pivotal role in assembling a team and partners who were key to our execution. Her strong support to the founding team was invaluable. Meghana was always ready to roll up her sleeves and dive into execution whenever it was required. She remains a sounding board and consistent advisory to the brand”

Pulkit Tiwari, Senior Manager Marketing, Amazon India

“Meghana is a sharp strategist who showed a keen and in-depth understanding of the challenges we faced across Amazon India categories. She was able to translate her deep understanding of india's youth culture into an actionable strategies that were relevant within each category's context. Solutions that she presented were not only customer focussed but also refreshingly creative. We couldn't have asked for a more dedicated partner to elevate our brand”

Ankit Khandelwal, Co-Founder, Jobsurance

“Meghana has closely worked with us in the initial stages and helped us put together the brand identity and key messaging. She carefully understood our idea and vision and more importantly spoke to potential users and paid users to curate the brand personality. I would strongly recommend having Meghana to bring a vision to life and create a brand and story that can resonate with your TAM. If you visit our website you can clearly see the vision we as a company wants to take forward and meghana has helped us bring it to reality”

Khushboo Benani, Content, Influencer and Brand Advocacy Head, Diageo India

“Working with Meghana on building 'Social Goat' - Diageo's lifestyle content brand - was an exceptional experience. Her sharp strategic approach, solution minded-ness and strong execution oversight were evident throughout the project. She was always extremely supportive and highly engaged with client teams which made us feel valued. I highly recommend her services to anyone seeking top-notch professionalism.”

Customer oriented marketing is about deeply understanding demand. I work with brands to help focus every marketing decision around the target.

“The most important single thing is to focus obsessively on the customer” - Jeff Bezos

  • Customers ‘hire’ your product to do a ‘job’. I can run surveys and conduct in-depth interviews with category customers to understand why they buy you, what alternatives you truly compete with, the customer’s anxieties, and the emotional, social and functional motivations that matter to them.

  • Analysis of the category, customer and competitive alternatives to understand and articulate the clear value that your product creates and for who. This forms the basis of your messaging, product marketing, and GTM strategy

  • Marketing action plan across channels to launch your product or service. This includes arriving at the overall messaging, determining the right channels, and translating messaging into ideas that work for each channel.

  • Executing your marketing strategy means finding the right team internally and the right external partners. I can help you make hire v/s outsource decisions, pick the right agencies, and curate the relevant tools/tech specific to your needs.

  • Oversee and manage the execution of tactics aligned to strategic objectives. Monitor agency and internal team’s performance. Create tools and processes to measure impact.